// OUR PROJECTS
Engineered Results. Measurable Growth.
Every project listed here is an engineering case study, not a portfolio piece. Due to strict POPIA compliance and NDA agreements with our retail clients, we anonymise identifying data.
However, the structural problems we diagnosed, and the exact database and server-level decisions we made to fix them, are fully transparent. We measure success in Core Web Vitals scores, ZAR revenue impact, and API latency — not aesthetics.
// CASE STUDIES
What We’ve Engineered
High-Volume Diamond Retailer
1.2s load time. 340% mobile conversion increase.
Full Shopify to WooCommerce migration. We rebuilt the product architecture to handle complex cut, clarity, carat, and metal variations. We engineered a custom variation lookup table to bypass native WooCommerce database lag, securing a revenue increase of R180,000/month within 90 days.
Gold Trading Platform
8.4s → 1.6s load time. 95+ PageSpeed score.
Speed optimisation for a high-traffic platform running on bloated shared hosting. We migrated the system to isolated cloud infrastructure, stripped 14 redundant plugins, and rebuilt the asset pipeline using Redis object caching. TTFB dropped from 3.2s to 180ms.
Luxury Showroom
Page 1 rankings for 12 target keywords. 280% organic traffic growth.
Complete SEO architecture rebuild. We mapped the product database to valid JSON-LD Product schema across 400+ SKUs. We injected LocalBusiness markup with precise GeoCoordinates and restructured the canonical hierarchy. Google Maps visibility moved from unranked to the top 3.
Precious Metals Retailer
Zero downtime during Stage 6 load shedding. 99.98% uptime.
Hosting infrastructure rebuild for a client losing transactions during power outages. We deployed isolated server containers with automated failover and configured Cloudflare edge caching to serve static assets when local nodes fluctuated. The store stayed online through every outage.
Engagement Ring Specialist
R2.4M annual revenue. 62% checkout completion rate.
Ground-up WooCommerce architecture for a retailer transitioning online. We engineered reliable ZAR payment routing via Peach Payments APIs, built a low-latency product configurator, and implemented server-side GA4 e-commerce tracking to ensure precise revenue attribution.
Multi-Location Jeweller
Full data infrastructure rebuild. R85,000/month revenue attributed to organic traffic growth.
Data infrastructure build for a retailer lacking conversion visibility. We bypassed inaccurate browser-side pixels by configuring server-side GA4 events. We built custom revenue dashboards reporting in ZAR, tying organic search traffic directly to specific SKU sales.
// AGGREGATE RESULTS
Numbers Across All Projects
// HOW WE DELIVER
Engineering Process, Not Guesswork
01 — Discovery & Audit
We profile your existing infrastructure live. Core Web Vitals, server response, database queries, payment gateway latency — we measure everything before proposing anything.
02 — Architecture & Build
Component-driven development on staging environments with version control. Every milestone has a client review checkpoint. Nothing goes live without sign-off.
03 — Launch & Optimise
Rigorous QA, performance benchmarking against target metrics, and a structured launch sequence. Then continuous optimisation driven by real analytics — not assumptions.
// START YOUR PROJECT
Your Store Deserves Better Infrastructure
We take on a limited number of projects each month. If your store is underperforming, book a free diagnostic session and find out exactly what needs fixing.